The Ambition Issue
AI & Ambition
Not efficiency. Not speed.
The real promise of AI is that we can
stretch further than ever before.
Cover Story
"We can stretch further, experiment more, build deeper, fix the pain points that we otherwise wouldn't have time for — rather than just build the same roadmap a bit faster."
There's plenty of talk about AI driving operational efficiency — doing the same job with a smaller team. But what about ambition? A few playful weekend experiments on this very blog — a scroll-animated reading indicator, a fully AI-art-directed magazine frontpage — reveal something bigger: agents don't just make us faster, they make us bolder. Tasks that would never fit a roadmap or a busy schedule suddenly become possible on a whim, from a phone, between things.
Read the full article →Pretext and Donald Knuth
Two typographic changes to my blog, inspired by Cheng Lou's pretext library and the Knuth-Plass text justification algorithm.
My Bot Got Banned for Being a Bot
When my personal AI agent got my Google account disabled, it highlighted a fundamental challenge: how do we distinguish helpful personal agents from malicious automation?
One Year of AX
Reflecting on the first year since introducing Agent Experience (AX) and why the term is more crucial and important today than ever.
Series
The AX
Dispatches
A year-long exploration of Agent Experience — from coining the term to tracking its transformation of the software industry.
From the Archive
Mathias Biilmann
CEO and Co-founder of Netlify. Developer, entrepreneur, and thought leader in modern web development — pioneering the Jamstack movement, composable web architecture, and front-end cloud.