Creativity & agency
AX, Creativity and the Human Web
The future is ours to build. On using agents to expand human creativity, and taking responsibility for the web we want to see.
and the people building it.
The accountability issue
№ 09
HUMAN.after all.
The lead essay — 4 min read
Natural pacing through
human accountability
AI doesn’t build itself. The people and companies behind it should answer for what it does.
Read the essay01 The argument
“You just can’t operate a business that keeps causing accidents.”
A case for pacing AI development through the consequences of real-world actions.
02 The wider conversation
The future is
still ours.
Actions & consequences
My Bot Got Banned for Being a Bot
A disabled Google account raises a bigger question: how do we welcome useful agents while holding bad behavior to account?
Intelligence & value
Does the price of intelligence matter?
When intelligence becomes almost free, the economics of what we build begin to change.
03 From the notebook
More to think about.
Essays, experiments, and dispatches from building the web.
- AI and Ambition
- Pretext and Donald Knuth
- One Year of AX
- Predictions for 2026: 5 Topics
- 3 Billion Developers
- AX - is it Agent or Agentic?
- AI in the CLI: the Humanoid Robot of the Web
- Happy WWW Launch Date!
- I Built a Notion Publishing System Without Looking at the Code
- AX in Practice: Real-World Examples from Netlify and the Industry
- I Built a Personal MCP and Got Agents to Give Me Feedback
- 10 Years of Netlify, from Jamstack to Agent Driven Development
- Introducing AX: Why Agent Experience Matters
- I built a blog
- Netlify joins OpenNext
- Celebrating 5 Million Developers
- GeoCities Webpages using Langbase & OpenAI
- Partial Prerendering without a framework
- How to make edge rendering fast
- Leveling up: why developers need to be able to identify technologies with staying power (and how to do it)
04 Stay in the conversation
A corner of
the human web.
New writing, when there’s something worth saying.
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Mathias Biilmann
CEO and co-founder of Netlify.
Developer. Builder of things.
A believer in the open web.